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SFMC Consultant Q&A

Strategy, architecture, governance & stakeholder scenarios.

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Unify on ContactKey = CRM customer_id. Ingest POS via SFTP → DE, web/app via MobileConnect + Interaction Studio events, link Attribute Groups in Contact Builder. Suppression at Contact level to respect cross-channel opt-outs.
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Top SFMC Interview Q&A

Real questions asked at Accenture, Deloitte, Cognizant, TCS, Infosys, Capgemini, Publicis Sapient, and IBM — with sharp, hiring-manager-approved answers.

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